NASR Jewelers - Custom Engagement Ring for Trey Flowers
Purpose
To document the creation and presentation of a custom engagement ring for NFL player Trey Flowers, highlighting the craftsmanship, luxury, and personalized service of NASR Jewelers.
Our partnership with NASR Jewelers is one of the longest-standing and most valued collaborations at Sinna Studios. NASR Jewelers, a family-owned business with multiple locations across New England, specializes in creating custom jewelry for a diverse clientele that ranges from local patrons to high-end celebrities. Our role has been to capture every aspect of their operations, from the intricate jewelry design and manufacturing process to the customer interactions and overall brand experience.
This particular project was especially significant as it involved documenting the creation of a custom engagement ring for New England Patriots player and Super Bowl champion Trey Flowers. Trey collaborated closely with NASR Jewelers to design a ring that would perfectly reflect his fiancée's style and their unique relationship.
The Ring
The project required us to capture the entire process, from the initial design phase through manufacturing, polishing, and the final presentation. This wasn’t just about showcasing a piece of jewelry; it was about telling the story behind its creation and the emotional significance it held for the client.
The ring, a symbol of love and commitment, was brought to life by the skilled artisans at NASR Jewelers, and our job was to ensure that every detail of its craftsmanship was highlighted with precision and care.
Challenges and Execution
Working with a high-profile client like Trey Flowers and a prestigious jeweler like NASR required us to navigate multiple layers of complexity. On one hand, we had to focus on capturing the fine details of the ring—everything from the cut of the diamonds to the polish of the band. On the other hand, we also needed to convey the overall experience that NASR Jewelers offers, from the personalized customer service to the luxury brand image they’ve cultivated. Additionally, when working with high-profile clients, we had to be especially mindful of how we filmed, ensuring that the final product was professional, elevated, and represented both NASR Jewelers and their clients in the best possible light.
This project, like all our work with NASR, was a true collaboration and a testament to our commitment to quality, storytelling, and brand integrity.